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Summer as I want

What's new for the 2021 season

Wednesday 07 April 2021

The Grand Hotel Alassio, the iconic five-star hotel on the Western Ligurian Riviera, is preparing to open the 2021 tourist season with its usual dynamism and enthusiasm. And a basket full of novelties to make the Alassio summer even more exciting.

"The challenging period - explains the general manager of Talassio Hotels, Gianluca Borgna - has not frozen the entrepreneurial spirit of the Vinai family, owner of the hotel group, which on the contrary has focused on greater investment for the strengthening and improvement of facilities. Once again this year, we are renewing our challenge to the crisis in the sector by going against the tide, strengthened by the success of the summer 2020" .

What's cooking in the pot? The most important and far-reaching one, which will strengthen the group's identity and project it into a higher horizon, is undoubtedly the launch of the new brand: "Talassio Collection", which will take place at the end of April. This operation includes new websites and a new brand identity for the company that includes the Talassio properties. As for the Grand Hotel Alassio: restyling of the rooms and common areas, a new concept of the SPA with futuristic machinery and a new medical identity.

"The wind of novelty - explains Gianluca Borgna - is also blowing on our beach with a "gem" to be discovered. The Grand Hotel will have a new bar and a new food concept, which includes collaborations with important brands and the best art galleries in Italy. In addition, a boutique dedicated to Ligurian excellence and exclusive products bearing the Grand Hotel signature will be opening its doors inside our hotel".

Then there is the island of Elba, where the group has a veritable tourist oasis, set in a 37-hectare natural park overlooking the sea. And here the flats are amazing: rural chic atmosphere, contemporary comfort, heart-breaking landscape. Last but not least, the focus on the real protagonists of our success.

"This year we continue to keep in touch with our guests," adds the dynamic general manager. "Summer as I want" is the new claim of the 2021 campaign. On the wave of the success of #SiamoSempreNoi, we will tell all the experiences that await us this summer: from aperitifs overlooking the sea to energetic cycling in the hills of Alassio, and cultural and gastronomic events promoted by the Grand Hotel. We will then leave the floor to the guests. How they dream of their #EstateThatIwish. A virtual lounge to dream together about the blossoming of the next tourist season, hopefully as early as May!"

"Summer as I want" obviously also offers a shield to the uncertainties that have to be dealt with in Covid time and therefore moves on: flexibility, guarantee and promotion. The Talassio Hotels group guarantees total flexibility to its guests with cancellation up to 3 days before arrival. But it also offers attractive promotions: a discount of up to 20% for all bookings made up to 20.04.2021, also for promotions the free cancellation shield applies up to 3 days before arrival date.


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